Module 3 · Overview
Creating a Social Editorial Plan
A practical training module designed for small rural businesses ready to plan their social media presence with intention. Move from random posts to a clear, repeatable system that builds visibility, trust, and customer relationships over time.
Target Group
Small rural businesses ready to build a structured, consistent social media presence and reach customers beyond their local area.
Participants
20
Designed for an interactive group setting with hands-on planning exercises and case studies.
Learning Objectives
By the end of this module, participants will be able to:
01
Understand what a social media editorial plan is and why it is important.
02
Define a simple communication strategy for social media.
03
Create content aligned with the brand identity.
04
Apply basic copywriting and storytelling techniques.
05
Use AI tools such as ChatGPT to generate ideas and content.
06
Use the Call To Action (CTA) technique effectively.
07
Encourage and manage user-generated content.
Course Content
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